Industry Marketing is an art and a science. Many skills produce the right products and services at the right price point for industry. If any one of those skills is misapplied, your product or service may miss the intended customers.
With my experience, there are many aspects of intelligence and data gathering I can assist your sales people with.
Your answers to the questions below will let you know if your organization needs help. These questions are not exhaustive but a sample of the many aspects of sales/customer interaction.
Does your sales force know.....
.... the organizational structure of plants in their territory?
.... the customers language?
.... culture of their customers?
.... stakeholders for each project?
.... their customers' economic climate?
.... the flow of projects?
.... their customers' maintenance cycles?
.... technical merits of your product's applications?
.... economic merits of your product's applications?
.... how to listen attentively?
.... how to identify new applications?
.... the organizational structure of plants in their territory?
.... the customers language?
.... culture of their customers?
.... stakeholders for each project?
.... their customers' economic climate?
.... the flow of projects?
.... their customers' maintenance cycles?
.... technical merits of your product's applications?
.... economic merits of your product's applications?
.... how to listen attentively?
.... how to identify new applications?
